8 Best Link Building Tools

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Decades after their rise as crucial part of SEO, link building still remains the top strategy for optimizing the websites. Staying on track with the current trends of link building is not an easy task since this strategy gets more and more complex and confusing as technology advances.
This is why people need the assistance of some awesome free link building tools that can help keep the link building campaigns on track and allow website owners to discover new opportunities for linking.

Tool #1 – Majestic SEO

Majestic SEO is a website browser that allows you to see which sites are linking to your competitors’ pages, allowing you to both determine how difficult it will be to beat them in the SERPs and identify new opportunities to build links back to your site.  The program offers a free report for any site you control (which can be especially useful in ensuring link sources are still linking back to your website), though to access the full spectrum of data this site provides, you’ll need to upgrade to the paid version.

Tool #2 – Open Site Explorer

The SEOMoz Open Site Explorer offers similar features as MajesticSEO, although you’re able to access slightly more information with this program’s free version.  Enter your competitors’ websites into the tool and pay special attention to their Inbound Links, Linking Domains, and Anchor Text – all of which may help inform your link building strategy.  For even more access, including data on social shares across Facebook, Google+ and Twitter, consider upgrading to the paid version of the tool.

Tool #3 – Raven Tools

Raven Tools’ SEO Tools feature isn’t cheap (plans start at $99/month), but the data this program gives you access to is well worth the expense.  Specifically, take a look at the company’s Link Manager program, which allows you to research potential link partners, automatically grab webmaster contact information and send standard link request messages – all from within the same, easy-to-navigate window.

Tool #4 – Ahrefs

Chuck Price, writing for Search Engine Journal, calls Ahrefs, “the best link building tool you’ve never heard of” – and a quick glance at the programs features and functionality demonstrates why.  The program’s Backlink Analysis features provides an unprecedented amount of information about a site’s inbound links, including each link’s ALR rating (a measure of the estimated number of visitors following each link per month).  This tool allows you to quickly prioritize link prospects and ensure the partners you’re contacting will result in the biggest gains for your site.

Tool #5 – Link Research Tools

Link Research Tool doesn’t just identify potential sites you could contact for links; it goes much, much further.  For example, the tool’s unique programming allows it to determine whether you should focus more on SEO or branding links, how your existing link profile compares to your competitors’ and why you may have lost rank within the SERPs.  With plans starting at $199/month, this intuitive tool isn’t cheap but can make a big difference for more advanced webmasters who are operating in competitive niches.

Tool #6 – Moz PRO

SEOMoz PRO isn’t just about link building – it’s a complete SEO management program that allows users to take advantage of SEOMoz’s industry leading knowledge regarding on-site optimization practices, link building techniques and social media marketing.  At $99/month, it’s priced competitively with similar programs (including Raven Tools and Ahrefs) and offers more than enough information and tools to keep most webmasters busy for quite a while!

Tool #7 – MozBar

The MozBar program is a free Firefox and Chrome extension that automatically displays loads of valuable link prospecting information within your browser window.  For example, the toolbar highlights “no-follow” versus “follow” links, internal and external links, and the presence of specific keywords, allowing you to see – at a glance – which links and keywords your competitors are targeting.

Tool #8 – Ontolo

Like Raven Tools and Link Research Tools, Ontolo offers a comprehensive suite of link research tools for a monthly fee, starting at $97/month.  However, this innovative program offers a few unique features that set it apart from these competitors, including automated link prospecting and enhanced competitor link profiling that take much of the tedious “guess work” out of link building.  It’s a great option if you’re strapped for time and would rather analyze a presorted list of link prospects than generate your own.

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